Selladoor Worldwide began its life as a small team with big ideas. Established in 2009 with an aim to deliver dynamic, diverse and daring theatre, Selladoor has produced an impressive portfolio of work principally aimed at engaging young adult audiences. In its seven year history, Selladoor has developed rapidly, and has firmly established itself as a leading producer of mid and large-scale touring theatre. Having produced in excess of 50 productions, the company has become an integral part of the regional theatre landscape in the UK & Ireland.
Through new collaborations, lasting partnerships and successful grant applications, Selladoor has quickly made an impact amongst the industry and its audiences alike. The audience experience has always been at the heart of the company’s work and artistic planning. Selladoor prides itself on an acute awareness of the challenges and obstacles that prevent young people from engaging in theatre. From the very outset, the company’s aim has been to makes its work accessible to all, and encourage the next generation of theatre goers. Following successful UK tours of Dracula (2010), A Taste of Honey (2011) Spring Awakening (2012) and Lord of the Flies (2012), Sell A Door went on to produce the first West End production of Seussical, as well as a host of popular regional tours. In 2013 alone, the company visited over 60 venues, attracting over 25,000 patrons – a figure which quadrupled in 2014, a year which saw the company go from strength to strength, with the UK tour of Kidnapped and UK and Ireland tour of Avenue Q.
Large-scale commercial touring is now regularly complementing the company’s not-for-profit roots, creating a varied and distinctive programming structure. The close of 2014 marked Selladoor’s international debut, with both Avenue Q and Seussical landing in Hong Kong for a pre-Christmas run, while 2015 launched touring productions of a newly commissioned adaptation of Jekyll & Hyde, Alan Bennett’s The History Boys, and the return of Avenue Q.
2016 has been a huge year of ambitious growth at Selladoor, not just in the breadth and scale of work that we have produced, but also in the core staffing, infrastructure and long term planning that the organisation has undertaken. From a core staff team of 6 at the end of 2015, we move into 2017 with a core staff of 15 – covering all departments that make performance possible, from Marketing, Press, Casting and Creative Learning to Technical, General Management, Producing and Finance Management. Our ambition to become a one stop shop has been realised, and further allows us to partner and grow new exciting relationships.
In 2016 we co-produced with five external partners including Runaway Entertainment, Richard Darbourne Ltd, Damien Tracey Productions, Stephen McGill Productions, Perth Concert Hall and Nimax Theatres Ltd. As we move into 2017, we are proud to add the Queen’s Theatre, Hornchurch and the Belgrade Theatre, Coventry to our forthcoming co-producing partners, alongside Hartshorn-Hook Productions in the autumn season. We are proud to have produced a range of work across 2016, from comedy and family shows, to large scale musicals. This year also saw the company commissioning new theatre, with Rob Drummond adapting for stage the household favourite family The Broons for a Scottish tour opening at Perth Concert Hall.
2017 sees two new commissions: Dougal Irvine adapting Eric Idle’s Owl and the Pussycat whilst Anna Fox leads the creative team in a new adaptation of Sam McBratney’s Guess How Much I Love You. The first year of our Young Writers Programme, co-funded by Greenwich Council, launched with Playwright in Residence Carolyn Kras, Creative & Learning Associate Anna Fox, Rob Marsden and Grace Joseph working with ten new playwrights to develop a new writing showcase at the Greenwich Theatre, directed by JMK Award 2016 winner Roy Alexander Weise. Selladoor continues to be championing new work. Our ambition to present work to the widest possible audience base, whilst expanding our connections and ambitions internationally, in the wake of turbulent political horizons, is only strengthened moving into 2017.
This year we visited five countries, and presented work to 409,000 patrons of which on average 39% were first time attenders to the theatre. Our 2017 season kicks off with a co-production of one of the most important plays of the 20th Century, Arthur Miller’s The Crucible, co-produced with the Queen’s Theatre, Hornchurch and in association with Les Theatres de la Ville de Luxembourg and Matthew Cundy Productions, whilst our new commission The Owl and the Pussycat adapted by Dougal Irvine is co-produced with our friends at the Belgrade Theatre, Coventry.
2017 brings fresh challenges and fresh opportunities, but most importantly we have a team of creative people, partners and associates all united in one aim - to create daring, dynamic and diverse theatre for the widest possible audience.
Follow us on twitter to keep up-to-date with Selladoor news @sell_a_door