Selladoor has been at the forefront of using digital technology to reach out to audiences, and has been an active user of Twitter, Facebook and online resources to attract our audience to the theatre. We have a considerable social media following, with 30,000 followers across our two accounts @HRProducers and @Sell_A_Door and have thousands of fans on Facebook – allowing us to raise awareness about the work we do in a free, accessible and inclusive forum.
Artistically, and within the work we present, we want to go further in our digital innovation to stick true to our ethos of putting audiences at the centre of the work. Social and online media is instant, and we are developing an idea of audiences tweeting a ten word review, and being in for a chance of winning tickets to our next production. We have already used social media platforms with the work we produce to determine plotlines, to design programme cover artwork and to engage on an educational level with fictional characters from our productions. We have also run successful engagement campaigns and competitions on social media platforms to widen participation.
Our 'Tweet from Your Seat' campaign puts the audience in the critic seat, as we encourage our patrons to tell us directly about their experience at our shows, and we encourage interaction on all platforms digitally so we can hear the feedback from our audiences loud and clear.
Our educational partners Media Matters Education Consultancy, estd 1994, has been using digital technology to enhance creativity in Scottish schools for 20 years. Working in partnership, we plan to use that expertise to communicate with primary schools, secondary schools and schools for pupils with additional needs, just as did during our production of Kidnapped. We also work with partners Total Theatre to create video content, trailers and online material to reach further out to engage new audiences using videography, vox pops and live recording.