ANNOUNCEMENT: Selladoor launches a new platform to support, develop & programmme new writing

1 November 2018

Selladoor Creation is a new platform to supoort, develop and programme new writing, launching with a special concert showcase of two new musicals marking the centenary of the First World War: A Foreign Field & Poppies.

Selladoor Worldwide has announced the launch of Selladoor Creation – a brand new platform for new writers to showcase and develop their work with the backing of one of the UK’s leading theatre producers.  With this new company, Selladoor will continue to support diverse and challenging work from talented artists, and bring innovative new work to the national and international stage, making it accessible for all audiences.
The first showcase of work developed by Selladoor Creation will take place on Monday 12 November 2018 at the Fortune Theatre, London and will bring to life two brand new musicals marking the centenary of the First World War: A Foreign Field written by Ludovic-Alexandre Vidal and Julien Salvia and Poppies written by Laura Kaye Thomson.  
Executive Creative Producer David Hutchinson for Selladoor Worldwide says: “When Selladoor Worldwide was founded in 2009 as Sell A Door Theatre Company, we began our journey with the primary ambition of creating and producing new work.
Since then, we have launched over 60 productions of varying scales, a number of which were new or adapted works, and expanded our footprint to the point where we are operating on four separate continents. This expansion has now taken us to the point that we are finally able to realise our goals and launch a creative department dedicated to developing artists and new works.
The remit of Selladoor Creation is deliberately broad. We want to keep our output as varied and far-reaching as possible, and don’t want to miss any opportunities for the creation of exciting new theatre or to tell compelling stories by imposing parameters on the department. Our current works in development include dramas and musicals, adaptations of novels, television shows and films, theatre for young audiences, new ideas, pieces inspired by true stories, and form-challenging redevelopments of existing theatrical works.
I am incredibly excited to launch Selladoor Creation with Poppies and A Foreign Field on Monday 12 November, on such a historically meaningful weekend as we commemorate the centenary of the end of the First World War. We are proud of the relationships we have built with our artists to get to this point, and look forward to the exciting opportunities and projects that lie on the horizon for Selladoor Creation.”
Anna Fox, Head of New Work at Selladoor Creation says: “I am incredibly excited by the breadth of the productions that Selladoor Creation will be bringing together in the coming years, and to be at the heart of a department supporting diverse and challenging work from such talented artists.
At Selladoor Creation, we pride ourselves in providing a development process tailored to each individual piece or artist. Every project necessarily has a different set of development priorities, and no two development trajectories can be the same.
Whatever the development timeline looks like, we are committed to giving our creatives in-depth and comprehensive dramaturgical support throughout the process, and I am proud of how closely Selladoor supports creatives in bringing the most out of the material they produce.”
Tom Beynon, Head of Licensing at Selladoor Creation Says: “Having worked at Selladoor for a number of years, to be involved in our creative and development venture, Selladoor Creation, from the outset is extraordinarily exciting.
By continuing to develop new and exciting relationships with industry leaders, as well as nurturing our already established and important partnerships, we find ourselves with a tremendous collection of projects coming up over the next 24 months and beyond.
We are driven to create work on every scale and for every member of society, and are committed to working hard to maintain the long term interests of all our creative partners.”
The showcase will be performed by an all-star West End cast including Carol Ball (Flashdance), Isobel Bates (Summer Holiday), Oscar Batterham (The Suppliant Woman), David Birch (Half A Sixpence), Norman Bowman (42nd Street), Sanne Den Besten (The Grinning Man), Alex Hammond (Matilda), Elliot Harper (The Exorcist), Idriss Kargbo (Five Guys Named Moe), Miria Parvin (Once), Oliver Savile (Company), Vicki Lee Taylor (Groundhog Day), Rebecca Trehearn (Show Boat) and T’Shan Williams (Heathers the Musical).

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