ANNOUNCEMENT: Selladoor Worldwide launches major european office in Madrid

10 April 2019

Selladoor Worldwide launches major european office in Madrid creating Selladoor Spain opening with the transfer of Flashdance The Musical to the Apollo Theatre, Madrid.

This new branch of the company, Selladoor Spain, based in Madrid, will expand Selladoor’s international reach and build Spanish language productions for Spain and the wider South American marketplace.

With offices already operating in the UK, Asia and the USA, Selladoor expands its international reach into one of Europe’s major markets with the appointment of JC Storm as Managing Director of the Selladoor Spain office.

This department will be the main continental Europe hub for the company, and launches with a transfer of Flashdance The Musical and a major sit-down run at the Apollo Theatre, Madrid - a natural progression with Madrid being fourth most successful city worldwide for musicals, after New York, London and Hamburg. The production premieres on 23 January 2020, and follows a sold out 8 week run in Barcelona earlier this year.

The full team based at Selladoor Spain comprises of JC Storm (Managing Director/Producer), Guillermo González (Musical Director), Edward Luis Alba (Financing Director), Antonio Blázquez (Stage Manager), Alberto Palanques (Technical Director), Daniel Labrado (Senior Producer’s Assistant), Mónica Martín (Secretary/Accountant) and Valentín Pereiro (Marketing).

This expansion to Spain and South America will enable Selladoor to reach a wider audience and collaborate with original and cutting-edge talent and creatives on a wider scale. Selladoor has identified a massive opportunity in the South American marketplace, and endeavor to be one of the first producers actively developing long-term theatre links in the region.

Selladoor, this year alone, has presented numerous productions across Europe including major productions in Berlin, Zurich, Barcelona and Ostend, with further plans to route work into Europe for the foreseeable future. Selladoor sees the advantage of having a mainland European hub and despite to looming uncertainty around Brexit, they are keen to foster and maintain strong ties with the continent.

David Hutchinson, Selladoor Worldwide CEO says, “We’ve been exploring a long term presence in the Spanish market for nearly a year. Following a near sell-out run of Flashdance for an 8 week run in and sit-down transfer to Madrid – the inter-office relationship has been well formed where work coming out of the UK is being routed into Spanish speaking territories, and we are exploring work coming out of Spain and routing into the major markets the company already works in. I’m delighted that JC will be leading our Spanish office with a stellar team of talented individuals. We’ve got some big plans – and indeed have our sights on further afield in some of the really exciting emerging markets in South America.”

JC Storm, Selladoor Spain Managing Director says, “I believe this is the right time to bring more theatre to Spain, and it fits perfectly with the plans for Selladoor’s expansion. The Spanish theatre industry is now a huge, booming market, where musicals have been entertaining and delighting people across the country, and adds to Madrid’s already big national and international tourism appeal. I predict this venture will be a huge success, and I’m thrilled to be part of such an ambitious project. I am very honored to have David Hutchinson and Phillip Rowntree’s trust to head up the brand of Selladoor Worldwide in Spain.”

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